MY STORY… ✍🏻
You’ve evolved, and so have I!
What started as a mission to help women feel stronger and more confident in their bodies has evolved into something far deeper… A space for women to feel truly at home within themselves and at peace in their lives. But it wasn’t always this way.
I grew up learning how to survive, not how to feel safe. My parents separated before I was two and my childhood became a constant back and forth between homes, always finding my footing in two very different worlds.
My mum battled alcoholism, substance abuse and self harm. There were times she was homeless, living in her car or even a storage container. I learned to, what felt like, take care of her from a young age. While my dad did his best to give me as much stability as he could, he wasn’t always great at handling or showing his emotions.
For a long time, I carried the weight of it all… The loneliness, the confusion, the feeling of never being enough. I was the outcast in school, bullied and misunderstood, never fitting in with the girls and always wondering what was wrong with me.
By the time I finished school, I was desperate to belong and like many of us, I went looking for myself in all the wrong places. Nights out. Bars. Clubbing. Validation. I played the confident party girl while secretly feeling empty inside.
Then, something shifted…
The First Rise -
In 2016, I decided to change everything. I got my Cert IV in fitness, launched my first coaching business and poured my energy into helping women transform their bodies and minds.
I competed in two bodybuilding shows, built a thriving online community and hit milestones I once only dreamed of. But behind the photos and success, I was struggling… Battling binge eating, exhaustion and a deep need for external validation. I was preaching empowerment, whilst I was silently trying to prove and earn my worth.
Then in 2020 I met Ben, and life invited me to soften. My approach to health and coaching shifted completely. I began to see strength through the lens of nourishment, not punishment.
But before I could fully embody it, life brought me to my knees again…
The fall, and the Rebirth -
A couple short years later, everything changed. We went through an intense season… Financial stress, burnout, business struggles, losing our home due to black mould, then a month later, I found out I was pregnant.
Pregnancy wasn’t the glowing, blissful experience I expected. I was sick for nine months, disconnected from my body and overwhelmed. After a VERY quick (and traumatic) birth… Sadie was born, and in a way, so was I!
The first 18 months of motherhood were very dark for me. I faced postpartum depression, anxiety, OCD and constant intrusive thoughts that terrified me. I felt like I’d disappeared inside my own life, whilst also trying to raise a little girl.
Finally… I decided that this couldn’t be my story!
I turned inward. I sought help, leaned into healing, invested in coaches and mentors, healing retreats, deep breath work and beautiful women’s circles. I met my edges and reconnected with the parts of me I had buried a long time ago…
That’s when everything had changed for me.
The Evolution -
On the other side of that healing… Evolved was reborn! Not as a business, but as a reflection of the woman I had became throughout my life.
A woman who’s walked through pain, shame, pressure, perfection, and who had finally come home to wholeness and her truth.
A woman who knows that transformation isn’t about changing who you are, but remembering who you’ve always been beneath the noise.
Today, my work blends structure and soul, strategy and surrender. I don’t just help women “do more.” I help them come home to themselves, to feel safe in their bodies, peaceful in their minds and aligned in their lives.
Because true evolution isn’t about hustling for a new identity, it’s about rising in your truth!
Continued below… ⬇️
Why I do this work -
At my core I care, deeply and whole heartedly. About people (and animals lol), their hearts, their happiness and their potential.
I’ve always been the person who feels everything, who remembers the little details, who genuinely wants others to win. Integrity isn’t just a value for me, it’s how I live my life. If I say I care about you, I mean it. If I say I’ll hold you through a season, I do.
As a coach, I hold every woman I work with in the highest regard… Not as a “client,” but as a human walking her own evolution. I see her potential long before she does, and I’ll always call it forward with love and truth.
I want women to truely love their lives. To stop settling for “fine.” To know what it feels like to wake up inspired, grounded and free.
I believe every woman deserves to chase her desires, live with purpose and experience the kind of peace that doesn’t require her to shrink.
My work is an extension of my heart… The emotional, spiritual, and grounded side of me that believes healing is sacred, growth is possible and love is always the answer.
If you’re in my world, you’ll be met with honesty, empathy and unwavering belief in what’s possible for you. Because that’s who I am, a woman who will always meet you where you are, and walk beside you as you rise.
What Evolved stands for -
Evolved Coaching & Mentoring isn’t just a brand… It’s a movement for women ready to redefine what success, fulfilment and alignment look like in their world and their soul.
We believe in:
✨ Growth that’s grounded in grace, not grind
✨ Healing that restores your power, not pressure
✨ Success that feels like peace, not exhaustion
Every program, session and conversation inside Evolved is designed to help you realign with your truth, embody your worth and rise not from force, but from freedom.
A final note from me -
I’m not here to fix you. I’m here to remind you of your power! The one that’s always been within you, even in your hardest seasons.
If you’re ready to return to yourself, reconnect with your truth, and rise with clarity and confidence… You’re exactly where you’re meant to be.
Welcome to EVOLVED Coaching & Mentoring.
Naomi Shaw is a Certified Life Coach with a background in women’s fitness, nutrition, mindset, holistic wellbeing and lifestyle transformation.